The Brooklyn Nets have unveiled their new logos.
The Nets will have a black and white color scheme, paying tribute to the old New York subway signage system.
The Brooklyn Nets will have a pair of primary logos. The first will feature a shield and the name “NETS” accompanied by the letter “B” inside a basketball and “BROOKLYN” underneath.
The second new logo features the letter “B” inside a basketball wrapped around “BROOKLYN NEW YORK.”
“Hello Brooklyn! I’ve been waiting a long time to say that,” center Brook Lopez said at the logo unveiling at the Modell’s Sporting Goods store across the street from Barclays Center, the team’s new home.
The Nets will move into the $1 billion arena at the start of the 2012-13 season.
“We’ve been waiting a long time for this,” CEO Brett Yormark said. “The Brooklyn Nets are finally part of the conversation.”
Yormark said that the Nets’ circular logo will be featured at center court at the Barclays Center. Yormark referred to the shield as “the shield of Brooklyn,” and it will appear on the team’s shorts.
Team part owner Jay-Z reportedly played a key role in the design of the new logos.
“The Brooklyn Nets logos are another step we’ve made to usher the organization into a new era,” Jay-Z said in a statement. “The boldness of the designs demonstrate the confidence we have in our new direction. Along with our move to Brooklyn and a state-of-the-art arena, the new colors and logos are examples of our commitment to update and refine all aspects of the team.”
Jay-Z and Russian billionaire Mikhail Prokhorov, the team’s majority owner, were not in attendance.
- POLL: Brooklyn Nets’ Takeover (sbnation.com)
- Hello, Brooklyn: Nets launch ‘new chapter’ (twitchy.com)
- Brooklyn Nets Unveil New Logos, Black And White Look (newyork.cbslocal.com)
- Brooklyn Nets unveil logos, colors for 2012-13 (espn.go.com)